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Category: Editor’s Corner
Can Distributors Gain from Purposefully Doing Nothing to Market a Movie?
Editor's Corner, The Buzz

Can Distributors Gain from Purposefully Doing Nothing to Market a Movie?

By Steven Samblis

A friend of mine once walked up to me while I was enjoying a cigar at my favorite private cigar club in Beverly Hills and said to me, “My film came out today.” I said, “Really.” He said, “Exactly.” 1998 Hoyo De Monterrey. … My film came out today.” I said, “Really.” He said, “Exactly.”…

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